How do I use the Wait action?

The Wait action lets you define the delay before another action or filter is triggered. You can choose whether you’d like to:

  • Wait for a specific amount of time (default setting). In element Properties, set the delay time. Enter the number of days, or expand the list and select hours and minutes.

wait action default settings

The minimum delay is 5 minutes and the maximum—366 days. You can also specify when you want Wait to become active in your workflow. The action can be enabled on any or every day of the week. Note that if you exclude days, the delay is extended by the number of days you remove from the list.

  • Wait until a set time to start triggering the next event. In element Properties, select when Wait should be enabled. Scroll to see all the available options.

wait action set to wait until

This action can also be enabled on any or every day of the week. Please remember that excluding days extends the delay time accordingly. Additionally, you can switch on the Time travel option. Time travel adjusts the time you specified in the Properties to local time in every time zone. So, it’s particularly useful if your contacts live in different time zones.

If you’d like the element to perform repeat actions, you can set the element to Run multiple times.

Can I use the Wait action to send a message at a specific time?

The time you set for the Wait element determines when to stop delaying the next action and start moving the contacts to the next element. It doesn’t determine the exact time when that happens. Once it starts passing the contacts through, it will continue to do so for the next 59 minutes.

The contacts who got to the Wait element before the time you set in Properties will move on to the next element on the hour. If additional contacts arrive in the Wait action before the 59 minutes have passed, they’ll also move on to the next element. All contacts who reach the element after that time will wait for the event to be triggered the following day.

Can I use Wait before a condition?

We don’t recommend that you use this action before condition elements because they have their own time settings after which the element assumes the condition hasn’t been met. (The condition waits for an x amount of time before it assumes, for example, your contacts didn’t open your message or click a link.)

Wait temporarily stops your contacts from moving down the workflow. If they meet the condition when they’re still in the Wait element, they’ll move down the negative path of the condition element.

Wait works best for timing action elements. For conditions, you should use condition time settings to time the events in the workflow.