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Guides

  • Getting Started with Landing Page Analytics

    Building effective landing pages isn't just about great design. It's also about data and analysis. If you want to learn how to monitor your landing pages' performance over time, learn what metrics to look at, and how to analyze them, all you have to do is read this guide.

    Getting Started with Landing Page Analytics
  • How To Generate Leads Through Progressive Profiling

    This e-book shows you how to use marketing automation to collect valuable data from your subscribers and align email marketing communication with their needs. You’ll learn how to use data to profile subscribers and guide them through the sales funnel.

    How To Generate Leads Through Progressive Profiling
  • Essential Guide To Marketing Automation For E-Commerce

    Are you interested in using marketing automation to increase sales and encourage brand loyalty? If you are on the lookout for the most effective methods for converting visitors into buyers and increasing ROI this guide is for you.

    Essential Guide To Marketing Automation For E-Commerce
  • 10 Conversion Killers & How to Fight Them

    Don’t join our most-wanted list! Learn how to avoid the most dire conversion killers and stay relevant with your audience.

    10 Conversion Killers & How to Fight Them
  • Email Deliverability from A to Z - Guides

    The goal of this guide is to teach you enough for you to be able to achieve (and keep) the highest deliverability possible by identifying issues with your content or list, long before they become serious enough to make an actual impact.

    Email Deliverability from A to Z
  • Increase Engagement with Personalized Messages

    Building an email list is one tough task. But keeping your audience engaged in the long-term is an entirely different process...

    Increase Engagement with Personalized Messages
  • 10 Steps to Understanding Content Marketing

    From establishing goals to tracking the right metrics. What is content marketing? Download our free guide and learn how to become an excellent marketer in 10 easy steps.

    10 Steps to Understanding Content Marketing
  • A Guide to Email Marketing KPIs

    After reading this guide, you’ll be able to measure the effectiveness of your email marketing campaigns and make better decisions based on the information you collect...

    A Guide to Email Marketing KPIs
  • The Ultimate Holiday Campaign

    Learn to create the ultimate holiday campaign with this exclusive ebook by GetResponse. You’ll find out how to create a holiday promo using the three pillars of a successful campaign...

    The Ultimate Holiday Campaign Guide
  • Increase Your Emails' Impact

    In this quick guide we’ll shed some light on how to plan each section of your email messages according to industry best practices...

    Increase Your Emails' Impact
  • Think Like Your Audience: 9 Conversion Triggers

    Study after study shows that psychology is the heart of marketing. The more you’re able to reach audiences on a human level (and in a way they connect with), the better positioned you’ll be to drive sales...

    Think Like Your Audience: 9 Conversion Triggers
  • Measuring and Tracking Email Results: 3 Step Starter

    Data is a double-edged sword in the sense that it’s valuable but there’s just so much of it. Where organizations often struggle is that they’re tempted to track anything and everything they possibly can...

    Measuring and Tracking Email Results: 3 Step Starter
  • Responsive Landing Page Design

    Learn why you need responsive landing pages, find out about LP design best practices, and discover how to use our Landing Page Creator in order to prepare beautiful landing pages that convert...

    Responsive Landing Page Design
  • A Crash Course to Email List Building through SEO

    Organic Search and Email Marketing have typically been paired against each rather than looked at how they can work in pair...

    A Crash Course to Email List Building through SEO
  • Lead Generation for Beginners

    Looking to generate great quality leads? This guide will help you find the right techniques to reach your prospects.

    Lead Generation for Beginners
  • Content Marketing Essentials for 2015

    Consistent producing of engaging content is by far the biggest challenge content marketers have been facing for the last few years. But it’s not the only one...

    Content Marketing Essentials for 2015
  • Landing page optimization

    Landing pages are an essential part of digital marketing. If you’re not using landing pages yet, you’re most definitely wasting a big chunk of your ad spend and attention...

    Landing Page Optimization Guide
  • Responsive Email Design

    In this paper, we’ll explain the importance of the mobile design phenomenon. You’ll discover changes you can make in your email marketing program to help you stay ahead of the game and make the most out of this unstoppable trend — the mobile revolution.

    Responsive Email Design Guide
  • 17 christmas campaign tips from GetResponse

    Among today’s must-have marketing tools is email marketing – a channel that influences almost 20% of all shoppers (NRF)...

    17 Christmas Campaign Tips from GetResponse
  • Loyalty program success

    To help you attract more quality leads and make sure your own clients don’t go around shopping for alternatives, we gathered all the necessary information you need to launch a successful loyalty program using email marketing campaigns.

    Loyalty Program Success Guide

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