Visitors spend only a few seconds looking at a landing page before determining its usefulness and relevance. If they can’t find what they’re looking for, or if your site has functionality or usability problems, they will abandon the page.
All good landing pages follow a certain structure. These aren’t laws of the universe but techniques that typically work best — no need to re–invent the wheel.
In this video of the Landing Page Optimization Course by Peep Laja from ConversionXL, you’ll learn how to target your audience. Unless you’re in the pageview business, your top priority is conversions. Conversions happen when targeted traffic meets a relevant offer. It all starts with knowing your target audience and what they need or want.
In this video of the Landing Page Optimization Course by Peep Laja from ConversionXL you’ll learn how to plan and write the right copy for your landing page.
In this video you’ll learn more about the visual content of your landing pages. We live in a world of short attention spans. Attention span is the amount of time a person can concentrate on a task without becoming distracted.
Winning landing pages follow a certain struture. Each element should be in harmony with the others and serve one purpose only. Avoid anything that doesn’t contribute to getting people to take action. Remember, if it’s not motivation, it’s a distraction.
Let’s take a look at basic landing pagemetrics on the GetResponse dashboard. Visitors show the total number of times your page is visited. This metric helps you understand the effectiveness of your promotional campaigns and how much traffic your landing page is receiving. Unique visitors show how many individuals visit your site. The difference between visitors and unique visitors can indicate how many times a user revisits your page. Keep a close eye on this metric to find out how engaged your visitors are. Subscribers represents the total number of visitors who converted into subscribers. Anyone who fills out your form and submits it is counted as a subscriber. Sign-up ratio is the percentage of visitors who sign up using a form on your landing page. The higher the percentage, the better the performance of your page.
Every good marketer knows that when you acquire leads, yu create opportunities to engage and turn leads into customers. Next comes the job of retaining those customers to create long-term value. After all, businesses with 40% repeat customers generate nearly 50% more revenue than similar businesses with only 10% repeat customers. You acquire a lead from your landing page – now what? This is when post-conversion starts.
Join the Landing Page Optimisation Course created for GetResponse by Peep Laja ConversionXL, and start creating high-converting landing pages today! Learn how to effectively connect your email marketing and landing pages to get more sales, conversions and visitors. Sign up today!
Learn why you need responsive landing pages, find out about LP design best practices, and discover how to use our Landing Page Creator in order to prepare beautiful landing pages that convert. We have also included a few great-looking designs so that you can get inspired and use our practical tips to do the magic with the GetResponse Landing Page Creator.